Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, assess and also improve website effectiveness. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends, which is useful for market research.
A web analytics report provides insights into your audience, your marketing campaigns, and your profitable sources of traffic. They can show you how well campaigns are working to bring you the sort of traffic you want. Creating a web analytics report is simply installing the right code in the right place, and then waiting for the data to collect so you can view it.
From bounce rate, time on the site, viewers demographics, geographical locations to top search terms, landing pages, and user flow, there’s a lot happening in your reporting tools. Knowing which metrics to look for and how to create meaningful reports is our job, and we love to do it.
At Eminence Rise Media, our industry-leading custom reporting, pro-activeness, and responsiveness can detect where you could use improvements to further the growth of your business.